The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential / Brand Installations
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Experiential / Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential / Brand Installations
The Drawing
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Experiential / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Experiential / Brand Installations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Brand Installations
The Runaway Pub
Agency: VMLY&R / New York + New Balance / UK
Client: New Balance Category: Experiential / Brand Installations
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
League of Legislators
Agency: TBWA\ Juniper Park / Toronto
Client: Brady United Category: Gaming / Branded Games
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Gaming / Branded Games
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Promotional / Posters - Series
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Promotional / Posters - Series
THE SOUND-FREE CONCERT
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Philharmonic Orchestra Category: Promotional / Posters - Series
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Promotional / Posters - Series
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's Category: Promotional / Posters - Series
Minnesota Twins Mall Ball: Vitilla-Style
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Promotional / Posters - Series
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Promotional / Posters - Series
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Mobile Apps
The Legally Binding Beer Contract
Agency: Åkestam Holst NoA / Stockholm
Client: Norrlands Guld Category: Mobile Apps
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: Mobile Apps
A 9 984 670 km2 brand
Agency: Cossette / Montreal
Client: Destination Canada Category: Branding / Rebranding
Identity for art institution, Kunstnernes Hus
Agency: ANTI / Group
Client: Kunstnernes Hus Category: Branding / Rebranding
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York
Client: McDonald's Category: Branding / Rebranding
Twitch Brand Identity System
Agency: COLLINS / New York + Twitch / San Francisco
Client: Twitch Category: Branding / Rebranding
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Craft / Use of Sound
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Use of Sound
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Craft / Use of Sound
I Found You / Nilda's Story
Agency: Park Pictures LLC / New York
Client: Benny Blanco, Calvin Harris & Miguel Category: Music Videos
Pantene Home for the Holidays
Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati
Client: Procter & Gamble Category: Music Videos
Grönborg Live
Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client: Svenska Spel Sport & Casino Category: Livestream
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Creative Use of Data
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Creative Use of Data
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Packaging
999 LOVE WITHOUT ITCH OF HEART Lipstick
Agency: Serviceplan China / Beijing
Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
Round-the-Clock Pizza Box
Agency: Leo Burnett / Toronto
Client: 7 West Restaurant Category: Packaging / Specialty
Figlia - Feminine by Nature
Agency: Superunion / Hong Kong
Client: Agricola Dargenio Category: Packaging / Specialty
Planters – Gone But Never Forgotten
Agency: Jones Knowles Ritchie / New York
Client: Kraft Heinz Category: Packaging / Specialty
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Packaging / Specialty
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_075M
Award:
2020 Branded Entertainment Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_076M
Award:
2020 Branded Entertainment Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_077M
Award:
2020 Branded Entertainment Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_078M
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Drawing
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_079M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_080M
Award:
2020 Branded Entertainment Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_081M
Award:
2020 Branded Entertainment Merit Award
Agency:
VMLY&R / New York + New Balance / UK
Client:
New Balance
Title:
The Runaway Pub
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_082M
Award:
2020 Branded Entertainment Merit Award
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_083M
Award:
2020 Interactive & Online Merit Award
Agency:
TBWA\ Juniper Park / Toronto
Client:
Brady United
Title:
League of Legislators
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_065M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_066M
Award:
2020 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_111M
Award:
2020 Design Merit Award
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_112M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE SOUND-FREE CONCERT
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_113M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_114M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_115M
Award:
2020 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins Mall Ball: Vitilla-Style
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_116M
Award:
2020 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_117M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_118M
Award:
2020 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck’s
Title:
HEROES OF THE NIGHT
Category:
Mobile Apps
Annual ID:
OS_BE20_063M
Award:
2020 Branded Entertainment Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Mobile Apps
Annual ID:
OS_BE20_064M
Award:
2020 Branded Entertainment Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Norrlands Guld
Title:
The Legally Binding Beer Contract
Category:
Mobile Apps
Annual ID:
OS_BE20_065M
Award:
2020 Branded Entertainment Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
Mobile Apps
Annual ID:
OS_BE20_066M
Award:
2020 Design Merit Award
Agency:
Cossette / Montreal
Client:
Destination Canada
Title:
A 9 984 670 km2 brand
Category:
Branding / Rebranding
Annual ID:
OS_DE20_087M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
Kunstnernes Hus
Title:
Identity for art institution, Kunstnernes Hus
Category:
Branding / Rebranding
Annual ID:
OS_DE20_088M
Award:
2020 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_089M
Award:
2020 Design Merit Award
Agency:
Interbrand / New York
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Annual ID:
OS_DE20_090M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
Smith + Nephew
Title:
Smith + Nephew
Category:
Branding / Rebranding
Annual ID:
OS_DE20_091M
Award:
2020 Design Merit Award
Agency:
COLLINS / New York + Twitch / San Francisco
Client:
Twitch
Title:
Twitch Brand Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_092M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_076M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_077M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_078M
Award:
2020 Branded Entertainment Merit Award
Agency:
Park Pictures LLC / New York
Client:
Benny Blanco, Calvin Harris & Miguel
Title:
I Found You / Nilda's Story
Category:
Music Videos
Annual ID:
OS_BE20_057M
Award:
2020 Branded Entertainment Merit Award
Agency:
GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati
Client:
Procter & Gamble
Title:
Pantene Home for the Holidays
Category:
Music Videos
Annual ID:
OS_BE20_058M
Award:
2020 Branded Entertainment Merit Award
Agency:
NORD DDB / Stockholm
Client:
Volkswagen Sweden
Title:
Let's Get Electric!
Category:
Music Videos
Annual ID:
OS_BE20_059M
Award:
2020 Social Media Merit Award
Agency:
Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client:
Svenska Spel Sport & Casino
Title:
Grönborg Live
Category:
Livestream
Annual ID:
OS_SM20_058M
Award:
2020 Digital Craft Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Creative Use of Data
Annual ID:
OS_DC20_038M
Award:
2020 Digital Craft Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Creative Use of Data
Annual ID:
OS_DC20_039M
Award:
2020 Digital Craft Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Creative Use of Data
Annual ID:
OS_DC20_040M
Award:
2020 Digital Craft Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data
Annual ID:
OS_DC20_041M
Award:
2020 Digital Craft Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Creative Use of Data
Annual ID:
OS_DC20_042M
Award:
2020 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data
Annual ID:
OS_DC20_043M
Award:
2020 Digital Craft Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data
Annual ID:
OS_DC20_044M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging
Annual ID:
OS_HW20_040M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Serviceplan China / Beijing
Client:
San Jiu Medicine Trade Co.,Ltd.
Title:
999 LOVE WITHOUT ITCH OF HEART Lipstick
Category:
Packaging
Annual ID:
OS_HW20_041M
Award:
2020 Design Merit Award
Agency:
lg2 / Toronto
Client:
13th Street Winery
Title:
Subjectif
Category:
Packaging / Specialty
Annual ID:
OS_DE20_129M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
7 West Restaurant
Title:
Round-the-Clock Pizza Box
Category:
Packaging / Specialty
Annual ID:
OS_DE20_130M
Award:
2020 Design Merit Award
Agency:
Superunion / Hong Kong
Client:
Agricola Dargenio
Title:
Figlia - Feminine by Nature
Category:
Packaging / Specialty
Annual ID:
OS_DE20_131M
Award:
2020 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Kraft Heinz
Title:
Planters – Gone But Never Forgotten
Category:
Packaging / Specialty
Annual ID:
OS_DE20_132M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Gurgaon + Ogilvy / Mumbai
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Packaging / Specialty
Annual ID:
OS_DE20_133M
